Disciplines
Collateral Design, Content, Identity, Logo, Sales Enablement Tools, Style Guide, Website
In its more than four-decade history, Crowell & Moring had grown in size, diversified its practice mix, and expanded its footprint domestically and internationally. The firm looked to Right Hat to help communicate a unified vision—Collaboration Powers Success. The centerpiece of the rebrand was a new multi-color identity that embodies the concept of collaboration. Also designed was a non-traditional horizontally scrolling website that reinforces a sense of the firm’s forward momentum.
The firm also wanted to highlight its strength in diversity. We created the Crowell DEI microsite featuring diverse lawyers sharing their personal backgrounds and career paths, while firm leaders provide insights into Crowell’s bold plans for the future. Potential hires can easily explore the firm’s diverse people, programs, and progress—and most important, feel the inclusion and support they will receive if they join the Crowell community.
