On this episode of Educated Spaghetti: Marketing Ideas That Stick, innovation expert Lani Beer joins Lise Anne Schwartz to unravel why the biggest challenge isn’t coming up with ideas but building a true culture of innovation. Lani shares lessons from 20 years of transformation work in law, banking, insurance and more. Highlights include:
On this episode of Educated Spaghetti: Marketing Ideas That Stick, Tara Weintritt of Wicker Park Group joins Lise Anne Schwartz to explore why clients love giving feedback and how to set up feedback projects for success. Tara shares highlights from her LinkedIn series, “It’s Not a Secret, You Just Might Not Be Listening,” and lessons
Authenticity is crucial in professional services marketing, where the relationship is central to what you are selling. In this episode, Lise Anne Schwartz welcomes Allison Shapira, author of AI for the Authentic Leader, to share tools and strategies for using AI in communications while maintaining a distinct, human voice. They discuss custom chatbots, the journey
In this episode of Educated Spaghetti: Marketing Ideas that Stick, Lise Anne Schwartz talks with Paul Zimmerman, head of Public Relations and Communication at Michelman Robinson, about the whys, whens and hows of taking the leap into a branding project. They discuss the key ingredients in creating a strong message that resonates with clients, and
In this episode of Educated Spaghetti: Marketing Ideas that Stick, Lise Anne Schwartz sits down with Alessandra Almeida Jones, Global Chief Marketing Officer at BCLP, to talk about messaging to a global audience. Together, they noodle over whether global marketing exists, the challenges of branding a cross-border merger, and how to build a culturally competent
In this episode of Educated Spaghetti: Marketing Ideas That Stick, Lise Anne Schwartz and Roy Sexton, Chief Marketing Officer at Vedder, dish up ideas on building consensus for professional services marketing projects. They discuss the biggest mistakes of would-be consensus leaders, why Roy loves the word “pilot,” and his surprising take on creating lasting agreement.
Curious clients and friends often ask the Right Hat team where we get our creative ideas — from brand messaging and logos to websites and advertising. And, while we’ll admit that sometimes creativity includes throwing a little spaghetti at the wall, getting it to stick requires educating your spaghetti — with research, experience and market