A new way of thinking

Waynflete struggled with the public’s perception that since the school did not ascribe to stringent rules and a rigid curriculum, it couldn’t possibly provide a stellar education. But they knew better, and so did we. We created the messaging strategy, “Learn to Learn,” to show how its methods, although nontraditional, were highly effective and taught students to be lifelong learners. After only six months, inquiries were up by more than 15%.