After many years with the same look and feel, Vedder Price was ready for a refreshed brand and website to reflect its expanding global presence and market-leading practices. The challenge was to honor the firm’s longstanding priorities — professional excellence, client partnerships and delivering results and value — while positioning it for today’s digital-first world.
Michelman Robinson is a law firm on the move. Founded in Los Angeles in 1999 and known for headline-grabbing work across advertising & digital media, financial services, hospitality, insurance, music and more, the firm expanded rapidly across the U.S. and is now in London. With an eye toward the future, Michelman Robinson engaged us to
New York-based law firm Davis+Gilbert had a top-notch reputation for leadership in the advertising and marketing sector. But the firm was also thriving in newer sectors, including retail and real estate, and in practice areas including employment, M&A transactions and data privacy. Its lawyers wanted a new brand that would convey their role as more
When Drinker Biddle and Faegre Baker Daniels decided to merge, they reached out for help launching a combined brand. The timetable was a tight four months. First, we created a brand strategy that was authentic to the new firm and distinct from its competitors. The legacy firms’ shared focus on client-centered initiatives inspired our approach.
With a reputation for bold and innovative thinking, Jenner & Block needed a website that was just as audacious. Based on the positioning statement “Shape What’s Next,” Right Hat collaborated with Jenner’s in-house team to create a new website and content strategy for the firm. The home page emphasizes knowledge in crucial industry sectors as
Stradling Yocca Carlson & Rauth focuses its practice in two key areas: 1) municipal and public finance work and 2) start-up and high-growth companies. The firm needed a positioning approach that would appeal to both client bases. Client interviews revealed a common thread of value: the firm’s energetic, efficient approach that speeds fast-paced projects forward.