Five years after the merger between U.S.-based Bryan Cave and UK-based Leighton Paisner, the combined law firm was thriving, but its website was a different story. Although packed with information, it lacked a cohesive strategy and a clear path to priority content. The firm adopted a phased approach to updating the site, starting with noticeable
New York-based law firm Davis+Gilbert had a top-notch reputation for leadership in the advertising and marketing sector. But the firm was also thriving in newer sectors, including retail and real estate, and in practice areas including employment, M&A transactions and data privacy. Its lawyers wanted a new brand that would convey their role as more
With a reputation for bold and innovative thinking, Jenner & Block needed a website that was just as audacious. Based on the positioning statement “Shape What’s Next,” Right Hat collaborated with Jenner’s in-house team to create a new website and content strategy for the firm. The home page emphasizes knowledge in crucial industry sectors as
Cellphire is a dynamic biotech firm developing next-generation therapeutics. With dense technical copy and science-coded imagery, its website was largely created by scientists, for scientists. However, Cellphire’s target audience was much broader, including private equity investors and clinical trial participants who needed to understand the company’s mission, not just its science. We refocused the landing page