The newly launched GSUSA brand needed a series of books that were distinctive and appealing but also worked as a family. An additional challenge was to organize a tremendous amount of information while keeping an engaging voice and visual approach. We directed a team of eight designers and numerous illustrators, photographers, and photo researchers, while
Legal and compliance professionals are notoriously risk averse about document control—so when the cloud came along, many were wary. Microsoft asked us to ease fears and inspire trust among this important group. We started with an ad that used memorable visuals and direct language to build comfort with Microsoft’s cloud platform. As a follow-up, we worked with
Cellphire is a dynamic biotech firm developing next-generation therapeutics. With dense technical copy and science-coded imagery, its website was largely created by scientists, for scientists. However, Cellphire’s target audience was much broader, including private equity investors and clinical trial participants who needed to understand the company’s mission, not just its science. We refocused the landing page