After many years with the same look and feel, Vedder Price was ready for a refreshed brand and website to reflect its expanding global presence and market-leading practices. The challenge was to honor the firm’s longstanding priorities — professional excellence, client partnerships and delivering results and value — while positioning it for today’s digital-first world.
When Drinker Biddle and Faegre Baker Daniels decided to merge, they reached out for help launching a combined brand. The timetable was a tight four months. First, we created a brand strategy that was authentic to the new firm and distinct from its competitors. The legacy firms’ shared focus on client-centered initiatives inspired our approach.
A new brand offers excitement, novelty – and hundreds of design details to manage. When longtime client Akin launched its new brand, they asked us to roll out the visual identity across a full suite of marketing and sales tools to be used throughout the firm. Working in partnership with Akin’s marketing team and external
The newly launched GSUSA brand needed a series of books that were distinctive and appealing but also worked as a family. An additional challenge was to organize a tremendous amount of information while keeping an engaging voice and visual approach. We directed a team of eight designers and numerous illustrators, photographers, and photo researchers, while
Legal and compliance professionals are notoriously risk averse about document control—so when the cloud came along, many were wary. Microsoft asked us to ease fears and inspire trust among this important group. We started with an ad that used memorable visuals and direct language to build comfort with Microsoft’s cloud platform. As a follow-up, we worked with