New York-based law firm Davis+Gilbert had a top-notch reputation for leadership in the advertising and marketing sector. But the firm was also thriving in newer sectors, including retail and real estate, and in practice areas including employment, M&A transactions and data privacy. Its lawyers wanted a new brand that would convey their role as more
The lawyers of BakerHostetler are known for looking ahead — focusing on the issues and opportunities that affect clients as whole enterprises, now and in the future. In designing the firm’s new positioning strategy and website, we did the same. We met with key stakeholders and reviewed the firm’s strategic plan and competitor messages to
Stradling Yocca Carlson & Rauth focuses its practice in two key areas: 1) municipal and public finance work and 2) start-up and high-growth companies. The firm needed a positioning approach that would appeal to both client bases. Client interviews revealed a common thread of value: the firm’s energetic, efficient approach that speeds fast-paced projects forward.
Cellphire is a dynamic biotech firm developing next-generation therapeutics. With dense technical copy and science-coded imagery, its website was largely created by scientists, for scientists. However, Cellphire’s target audience was much broader, including private equity investors and clinical trial participants who needed to understand the company’s mission, not just its science. We refocused the landing page