Are B2B Mobile Apps Viable?
While most B2B companies are still struggling to just launch a useful mobile version of their primary Web site, we are finally seeing a few professional service firms thinking about developing true mobile apps.
The trick is determining the potential user behavior that would actually use a mobile app. And in many cases how to convince people to switch from the more familiar non-mobile alternative. Look for some of the first success stories to be from those firms tracking changes on Capitol Hill or in their local State Capitols. With increased government activity many companies are seeking real-time updates on what is happening on major legislation and regulation. Also look carefully at the demographics of your end user—are they really on the move enough to warrant a wireless alternative?