Stuck in a Time Warp

In 2002, I was totally dismayed when a senior partner at an AmLaw 100 firm dressed me down for recommending they spend their hard earned money on the World Wide Web.

He described the Internet as a passing fancy for geeks. Fast forward to a week ago when once again I was in a major law firm and this time just got blank looks when I talked about the impact of social networking on business to business marketing. A highly talented lawyer, in his early 50s, said social networking was for high schoolers. (In all fairness I think this lawyer still has his secretary print out his emails for him to read).

So we have decided to start formally collecting the stories about how people have become connected in business through social networking whether it be general sites like Facebook or restricted networks for lawyers like Martindale Hubbell Connected. Stay tuned for what we learn.

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