Boston Business Journal: “The Legal Name Game”
January 11, 2008—Boston Business Journal writer Lisa van der Pool provided readers with an overview of the difficulties that can arise when law firms merge—necessitating a name change.
The article uses some specific examples and explores the importance of maintaining brand identity. Elonide Semmes, President of Right Hat, was quoted in the article. She provided a perspective based on years of experience. Elonide has helped more than 75 law firms with branding and marketing issues.