Online Ads Continue to Gain Ground
News just in from Myers Publishing that online advertising will have the second-largest slice of ad budgets this year.
So while advertising spends as a whole are still down—online advertising continues to gain ground. Many professional service firms are still tentative about adding online to their media mix. By showing decision makers the robust ways you can track responses to online ads, the conversion can be easier. And when your online ad takes you to a unique landing page with content of true value, you start to gain the trust of your prospects. After all, sharing just a bit of your intellectual capital can be the start of a real dialogue.