Pre-Kale: First Steps for Effective Content Marketing
For those who can’t make it to LMA National this year...
And those who just can't wait and want a preview the Webinar “Pre-Kale” by Elonide Semmes, Deborah McMurray and E. Leigh Dance is a great sneak peek. As a precursor to their panel at the LMA Conference they identified 10 things that make an effective content strategy. Surprisingly, content creation is only a fraction of the formula for success.
If you missed it, don't fret. You can watch the recording.