The New York Times: “Images to Help Law Firms Recast their Image”

September 13, 2007—New York Times writer Karen Donovan featured Foley Hoag’s advertising campaign, which was executed by Right Hat, in an article examining the state of advertising within the legal profession.

The article included a look at the philosophy behind Foley Hoag’s campaign and a photo of one of the advertisements. Robert S. Sanoff, Foley Hoag’s co-managing partner, was quoted extensively; and Right Hat President Elonide Semmes also provided insight regarding the firm’s creative photo choices.

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