After many years with the same look and feel, Vedder Price was ready for a refreshed brand and website to reflect its expanding global presence and market-leading practices. The challenge was to honor the firm’s longstanding priorities — professional excellence, client partnerships and delivering results and value — while positioning it for today’s digital-first world.
The CHRO Association is the premier global organization for Chief Human Resource Officers and their teams. Its 400 member organizations rely on the CHRO Association website for networking opportunities, practice guidance and expert public policy content. To fulfill its mission, the CHRO Association asked us for a website update that would 1) make it easier
Michelman Robinson is a law firm on the move. Founded in Los Angeles in 1999 and known for headline-grabbing work across advertising & digital media, financial services, hospitality, insurance, music and more, the firm expanded rapidly across the U.S. and is now in London. With an eye toward the future, Michelman Robinson engaged us to
As the largest private provider of ADR services, JAMS has a legacy of trailblazing in dispute resolution. They recently entrusted us with designing campaigns for two groundbreaking initiatives: For the innovation program, we created a bold identity: JAMS Next, highlighting JAMS’s forward-thinking approach to reinventing ADR. For the JAMS Foundation, we developed the “Words Change Worlds” campaign, showcasing
It doesn’t always take a full redesign to make a significant impact on a website. After our successful collaboration with Bracewell to refresh its homepage, the firm asked us to help re-platform its entire website. The goal was to keep emphasizing Bracewell’s four main industry areas — energy, finance, infrastructure, and technology — while elevating
American University’s fundraising campaign, Change Can’t Wait, exceeded its goal of raising over $500 million, the largest campaign in the university’s history. The client asked us to refresh our original website design to showcase this unprecedented achievement and to develop new sections detailing the initiative’s impact overall and on individual schools, colleges, and organizations across
When your client is a creative artist, visuals are paramount. To promote photography powerhouse Gittings Global’s “Elevating Confidence” campaign, we created a digital toolkit that puts the visual experience front and center. An interactive two-page sales brochure uses strong information design to deliver top-level messages. Visitors who want to go deeper can explore different aspects of the
Sometimes a brand needs to be refreshed, not replaced. That was the case with Southeast regional law firm Williams Mullen. The firm initially asked us to advise on brand strategy, specifically, whether or not to keep its existing tagline, “Finding Yes.” Our research among firm stakeholders and clients convinced us to that “Finding Yes” was
Five years after the merger between U.S.-based Bryan Cave and UK-based Leighton Paisner, the combined law firm was thriving, but its website was a different story. Although packed with information, it lacked a cohesive strategy and a clear path to priority content. The firm adopted a phased approach to updating the site, starting with noticeable
Am Law 100 firm Winston & Strawn wanted a modern website that would focus on the visitor experience and portray its warm, friendly culture. During our discovery process, we learned that a robust, easy search was viewed as a top priority throughout the firm. By leading the home page with a predictive “How can we
“We don’t want it to look like a law firm site,” the Maschoff Brennan team said about their new website. Instead, the firm asked us to take inspiration from its main target audiences: busy, informal tech companies and entrepreneurs. In response, we designed a site with a clean, modern flair, lots of white space and
Team-based care is the future of medicine, and the University of Michigan Health System is helping to bring that future to life. Its Institute for Care Management and Transformation (MICMT) offers an online learning management system (LMS) with valuable resources, training modules and events for practitioners. An outdated platform and a cumbersome user experience made
New York-based law firm Davis+Gilbert had a top-notch reputation for leadership in the advertising and marketing sector. But the firm was also thriving in newer sectors, including retail and real estate, and in practice areas including employment, M&A transactions and data privacy. Its lawyers wanted a new brand that would convey their role as more
Attracting talented diverse lawyers is a challenge every firm faces. Crowell & Moring walks the walk with ambitious DEI (Diversity, Equity and Inclusion) goals and pledges, industry-leading programs and recruiting standards, and a consistent focus on strengthening the firm’s numbers, results and support. The firm prioritizes accountability, transparency and open communication as the engines of
The lawyers of BakerHostetler are known for looking ahead — focusing on the issues and opportunities that affect clients as whole enterprises, now and in the future. In designing the firm’s new positioning strategy and website, we did the same. We met with key stakeholders and reviewed the firm’s strategic plan and competitor messages to
When Drinker Biddle and Faegre Baker Daniels decided to merge, they reached out for help launching a combined brand. The timetable was a tight four months. First, we created a brand strategy that was authentic to the new firm and distinct from its competitors. The legacy firms’ shared focus on client-centered initiatives inspired our approach.
With a reputation for bold and innovative thinking, Jenner & Block needed a website that was just as audacious. Based on the positioning statement “Shape What’s Next,” Right Hat collaborated with Jenner’s in-house team to create a new website and content strategy for the firm. The home page emphasizes knowledge in crucial industry sectors as
Stradling Yocca Carlson & Rauth focuses its practice in two key areas: 1) municipal and public finance work and 2) start-up and high-growth companies. The firm needed a positioning approach that would appeal to both client bases. Client interviews revealed a common thread of value: the firm’s energetic, efficient approach that speeds fast-paced projects forward.
Cellphire is a dynamic biotech firm developing next-generation therapeutics. With dense technical copy and science-coded imagery, its website was largely created by scientists, for scientists. However, Cellphire’s target audience was much broader, including private equity investors and clinical trial participants who needed to understand the company’s mission, not just its science. We refocused the landing page