Telling the right story

When clients work with Faber they always get the A-team. But that wasn’t coming across in the firm’s dated website. We boiled down their most important messages—the fact that they handle the entire transaction process and that 85% of their attorneys have industry experience. This included crafting digestible homepage copy and creating a transactions section to feature recent successes. In the first month the website tripled the average session duration and visitors were checking out an average of six pages per visit.