First Baptist Academy // Education
Shining a light
First Baptist Academy struggled with misperceptions about what a faith-based curriculum really meant. Our research revealed a “joy-filled” experience where ideology helps teach students how to “live and love.” By weaving warmth and energy into their messaging and visual identity, we helped shape positive perceptions in the marketplace. We also defined the parent buying journey, organized communications for each phase, and created overall consistency to extend the brand throughout all touch-points.
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