Maine Coast Semester School
Although Maine Coast Semester School uses the natural world to transform lives, the benefits kids get are much broader—leadership, self-discovery, exploration and community building. Our research showed that kids usually discovered the program, so the brand needed to speak directly to teenagers. We transformed the website, print collateral and videos with stunning custom imagery, attention-grabbing design elements and conversational content. We also mobilized alumni and parent networks to improve the school’s broader digital presence. Following the brand launch, lead quality improved and a plan was implemented for the first time to nurture prospects through the buyer journey.