Bringing change to the changemakers
United World College and its 17 affiliated schools are making education a force to unite people, nations and cultures for global change. But UWC's US school wasn't sending a clear message when people visited their website. The website was chock-full of information, but it was hard for visitors to find what they wanted to know. As a result, many prospective students, donors, teachers, alumni and community members didn't know what UWC-USA was or did.
We interviewed members of the community, past students, teachers, current students and families of prospective students to find out what moved them about the UWC mission and what they most wanted to know. This helped us identify key messages and led us to a strong central message: Be a changemaker. We also overhauled navigation so each audience could easily find what is important to them.